The PEUGEOT 308 has been named ‘Best Hatchback’ at the 2019 Middle East Car of the Year Awards (MECOTY). This prestigious accolade comes as the French car brand continues its comeback in the Middle East, and is the second MECOTY prize for the brand after the PEUGEOT 3008 SUV won the public vote in 2018.
PEUGEOT’s chic and compact 308 hatchback – which was named European Car of the Year when it was launched in 2014 – has been a favourite amongst car connoisseurs all over the globe thanks to its effortless blend of sophisticated, premium French design, innovative technology and efficient performance. The funky hatch is powered by a 165hp, 1.6 turbo engine which offers the best fuel economy in its class (16.8 km/l) making it a premium yet economical car with sporty handling which guarantees an engaging driving experience.
With first-class quality as standard, PEUGEOT has fine-tuned its French design flair and dynamic performance in the 308 to create an unbeatable and alluring hatchback. The brand’s iconic Lion emblem has been cleverly incorporated into the 308’s exterior, with high-tech ‘feline-inspired’ LED lighting and bold exterior styling. Inside, the cabin features more in-car technology than any other brand in its segment, alongside an array of premium materials which have been applied with the highest levels of attention-to-detail, and, PEUGEOT’s innovative iCockpit system puts the car’s latest technology at the driver’s finger tips.
Samir Cherfan, Senior Vice President for Sales and Marketing, PEUGEOT Middle East, said: “PEUEGOT is making a bold comeback in the Middle East; we have ambitious plans for the region which will see us increase our brand presence right across the GCC and beyond. To be named as a category winner at the Middle East Car of the Year Awards will further reinforce consumer confidence in our brand. With our brand’s 200-year history behind us, and our recently announced global sales results for 2018 – 6.8 per cent increase in global PSA brand sales totalling 3.88 million new vehicle sales across the world – we are confident that as we continue to introduce our premium and stylish products in the region, we will not only be able to meet the demands of modern motorists, but exceed their expectations.”
Saeed Marzouqui, Chairman, Organizing Committee MECOTY, said “The aim of MECOTY is to provide a reliable source of information to help consumers to make the right choice when it comes to investing in a new car. After the jury test drives were conducted the Peugeot 308 was a clear winner within the ‘Best Hatchback’ category. Since the brand’s revival in 2014 under Carlos Tavares, Peugeot’s product line-up has gone from strength to strength. We look forward to seeing what the future holds for the brand in the Middle East.”